The Profit NavigatorThe Profit Navigator provides a unique roadmap for marketing growth. It was first conceived within The Coca-Cola Company and expanded through its use in entrepreneurial businesses as a tool to generate greater profit by enhancing marketing execution.
It can be described as the strategic “bridge” that links the vision of the organization with marketing execution. The key concept that surfaces throughout the process is differentiation. And, differentiation is the cornerstone for turning stagnant companies into growth companies. |
The following examples illustrate three of the key linkages that are found in The Profit Vector Model. To get access to the entire model please click here
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Business PlanA brand is something that’s specific to your business that is viewed by customers as being both different and compelling. Branding can be described as a “bridge” that links the vision of the organization with the marketing execution. |
Marketing PlanSimply put … the marketing objective is “to get more people to buy more products more often and more profitably”. Collectively, the marketing strategies are developed to create added value for the company’s products or services. |
Operating PlanAs opposed to a common point-of-view, execution is not just about tactics — it's a discipline and a system. Marketing execution is an area that can set many companies apart from their peers and become a strategic advantage. |